Natasha Boddy is a senior journalist at The Australian Financial Review, where she synthesizes business strategy with health and workforce trends. Based in Melbourne, her reporting has shaped national conversations on post-pandemic workplace norms.
Boddy’s 2022 investigation into office return rates informed the Victorian government’s “Healthy Workplaces” grant program, demonstrating her influence beyond traditional business journalism.
Boddy’s career began in business journalism, where she honed her ability to decode complex financial trends for mainstream audiences. Over time, her coverage expanded to include health and workplace well-being, reflecting broader societal shifts toward holistic corporate responsibility. Key phases include:
Boddy prioritizes stories demonstrating measurable health outcomes within business operations. For example, her ABB coverage analyzed sick leave data alongside office attendance metrics. Pitches should include:
Example: “How Company X reduced employee asthma rates through HVAC upgrades” with pre/post-intervention data.
Her Nature Play WA article connected children’s screen time to parental workplace flexibility. Successful pitches might explore:
Example: “Employer-sponsored after-school programs reducing parent absenteeism by 18%.”
Boddy’s finance coverage centers on tangible impacts rather than market speculation. Avoid pitches about cryptocurrency or venture capital trends unless directly tied to health/well-being metrics.
While specific awards aren’t listed in public records, Boddy’s work is regularly cited in Australian policy discussions. Her reporting on return-to-office mandates was referenced in a 2023 Productivity Commission report on hybrid work efficiency.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Business, here are some other real estate journalist profiles you may find relevant: