Fintech Reporters and Journalists - 2024 Contact List

265 Fintech Journalists from Key Financial Outlets

Our PR team has carefully curated this list of 265 fintech journalists from essential financial and tech media outlets, including detailed profiles and verified contact information.

  • Last updated on June 9, 2024

  • Indispensable for fintech startups and financial services aiming to gain media visibility and credibility.

  • The Fintech media contact list is available for $49, backed by 24/7 support to help you navigate your PR journey. Satisfaction guaranteed!

Explore top Fintech journalists for 2024

Curated by Naman B
PR Manager @ PressContact.
Know more about Naman here.

The top fintech journalists for 2024 have been selected by our PR team for their in-depth analysis and coverage of financial technology. These journalists stand out due to the extensive reach of their work, the regularity of their updates, and the reputation of their publications within the fintech community. Updated and detailed journalist profiles ensure your pitches are precise and relevant, matching the evolving landscape of fintech media.

Liz Skinner

USA
InvestmentNews

Reporter for Investment News focused on fintech and practice management for financial advisers.

Sophie Downes

USA
Inc

Sophie Downes is a web producer and reporter at Inc. and a graduate of the University of Chicago. She lives in Brooklyn, New York.

Libby Kane

USA
Business Insider

Libby Kane is a deputy editor at Business Insider, overseeing the Strategy, Careers, and Personal Finance teams. Before joining the company in March 2014, she was the associate editor at LearnVest, covering personal and behavioral finance.

Kate Rooney

USA
CNBC

Boston College | Northwestern Medill Mafia | Markets Reporter + payments, fintech @CNBC | Retired @BCwlax |.

Yuliya Chernova

USA
The Wall Street Journal

Yuliya Chernova writes about technology startups and venture capital for WSJ Pro Venture Capital and The Wall Street Journal. She's based in New York. She's a recipient of William R. Clabby Dow Jones Newswires awards and a Jesse H. Neal Award for business journalism. She is a graduate of Brown University.

Reda Chouffani

USA
TechTarget

In the Charlotte, N.C., community, Chouffani volunteers as a mentor to new startups as part of the Queen City Fintech, which gives back to local entrepreneurs. In addition to healthcare, life and science technologies, he works closely with clients in other industries and some of their technology strategies.

Rebecca Lake

USA
Fox Business

I cover saving, investing, retirement, budgeting, credit, banking, debt, student loans, home-buying, taxes, insurance, and small business.

Casey Bond

USA
HuffPost

Casey Bond is a personal finance writer and expert. Formerly Editor-in-Chief of GOBankingRates and Executive Editor at Student Loan Hero, presently a Lifestyle Reporter for HuffPost.

Michelle Singletary

USA
The Washington Post

Michelle Singletary writes the nationally syndicated personal finance column The Color of Money, which appears in The Washington Post on Wednesdays and Sundays. Her award-winning column is syndicated by The Washington Post Writers Group and is carried in dozens of newspapers nationwide. She has written three personal finance books, including her latest, “The 21-Day Financial Fast: Your Path to Financial Peace and Freedom.” Singletary was the financial expert for “The Revolution,” a daytime program on ABC. For two years, she was host of her own national television program, “Singletary Says,” on TV One. She is a frequent contributor to various NPR programs and has appeared on national talk shows and television networks, including “Oprah,” NBC’s “Today,” “The Early Show on CBS” and CNN. In her spare time, Singletary is the director of a ministry she founded at her church, in which women and men volunteer to mentor others who are having financial challenges. As part of this ministry, she and her husband also volunteer to teach financial literacy to prison inmates. She is a graduate of the University of Maryland at College Park. She has received the Distinguished Alumni Award from Johns Hopkins University, where she earned a master’s degree in business and management. To stay informed about various money issues subscribe to Michelle’s weekly retirement and personal finance newsletters, which will be delivered to your inbox every Monday and Thursday.

Sarah Silbert

USA
Business Insider

Sarah Silbert is an editor at Business Insider, responsible for credit card coverage on Personal Finance Insider. Before joining the Busines Insider team, she was the credit cards editor at The Points Guy, combining her financial geekery with her love of travel. She's also covered technology for Engadget and contributed to publications including Fortune and Lifewire.

Noah Buhayar

USA
Bloomberg

I'm a finance and insurance reporter for Bloomberg News in Seattle. I write a lot about Warren Buffett, Berkshire Hathaway and how technology is reshaping banking for the wire and Bloomberg Businessweek.

Julia Carpenter

USA
The Wall Street Journal

I'm a reporter at The Wall Street Journal, covering personal finance more "how is money changing/shaping our lives?" and less "What credit card should I get?"

Ross Gittins

Australia
The Sydney Morning Herald

Ross Gittins is a reporter mainly covering FinTech. Ross occasionally covers related topics too. Ross is based in Australia, working at The Sydney Morning Herald. Know more about Ross below!

Sarah Danckert

Australia
The Age

Walkley Award winner for Business Journalism in 2015 for expose on widespread exploitation of workers at 7-Eleven Australia. Quill Award winner for Business Journalism in 2015. Also nominated for Walkley Award for multimedia in 2015. Specialties: Feature writing, news reporting, online journalism, commissioning and assigning articles. Areas of journalistic interest -- business courts, regulation, insolvencies, economics, financial markets, regulation, emerging markets (particularly SE Asia), consumer rights, human rights. Worked in Thailand for three years in the tourism and communications industries. Intermediate Thai language skills, including reading and writing.

Yeates Smh Aug

Australia
The Sydney Morning Herald

Yeates Smh Aug covers many topics as a journalist at The Sydney Morning Herald, mainly FinTech, and is based in Australia.

Harriet Alexander

Australia
The Sydney Morning Herald

Harriet Alexander covers many topics as a journalist at The Sydney Morning Herald, mainly FinTech, and is based in Australia.

Edwin Chan

Australia
The Sydney Morning Herald

Edwin Chan covers many topics as a journalist at The Sydney Morning Herald, mainly FinTech, and is based in Australia.

Maya Sasson

Canada
The Globe and Mail

Maya Sasson covers many topics as a journalist at The Globe and Mail, mainly FinTech, and is based in Canada.

Best Practices for Contacting Fintech journalists

The fintech landscape is dynamic, driven by innovation and timely updates. Drawing on lessons from hundreds of press releases, we provide you with the best practices for connecting with fintech journalists. This includes pinpointing the optimal times for outreach, crafting press releases that resonate with the financial tech audience, and mastering the art of pitching with clarity and precision to elevate your campaign’s success.

When and how to contact Fintech journalists

Effective outreach to fintech journalists requires a keen understanding of the rapidly evolving fintech landscape and the unique interests of these journalists. Using PressContact’s media list, which includes detailed profiles and contact information, can greatly enhance your outreach efforts. Here’s how:

  • Industry Reports: Share exclusive insights or data from industry reports and studies. Fintech journalists often look for new trends and statistical data to back their stories.
  • Funding Announcements: Inform journalists about significant funding rounds or investment milestones. Highlighting the financial backing can generate substantial interest.
  • Regulatory Developments: Notify journalists about new regulatory changes and your company’s stance or preparations for compliance. This is particularly relevant given the regulatory scrutiny in fintech.
  • Partnerships and Collaborations: Announce strategic partnerships or collaborations with other fintech companies or traditional financial institutions. These moves often indicate industry shifts and innovation.
  • Technological Advancements: Showcase advancements in fintech technology, such as new blockchain applications, AI-driven solutions, or cybersecurity measures.
  • Customer Success Stories: Provide case studies or success stories that demonstrate the impact of your fintech solutions on real-world customers.

Using our comprehensive and affordable media list ensures that your fintech-related news reaches the right journalists at the right time, maximizing your chances of coverage.

Writing press releases for Fintech coverage

Crafting effective press releases for the fintech sector involves clear, detailed, and informative content that resonates with the fast-paced industry. Here’s how to create compelling fintech press releases:

  • Highlight Innovation: Start with the innovative aspects of your product or service. Explain how it addresses current market needs or challenges.
  • Include Data and Statistics: Provide relevant data and statistics to support your claims and give journalists the information they need to write detailed articles.
  • Expert Quotes: Include quotes from industry experts or company executives to add credibility and depth to your press release.
  • Visuals: High-quality images, graphs, or infographics can help illustrate your points and make the press release more engaging.
  • Real-World Applications: Highlight real-world applications of your fintech solution. Provide examples of how it has benefited customers or improved business operations.
  • Market Position: Discuss your company's position within the market and its competitive edge, backed by industry data or third-party validations.

These elements will help your press release stand out and attract the attention of fintech journalists looking for comprehensive and insightful content.

Pitching Etiquette to Fintech journalists

Pitching to fintech journalists requires a strategic approach and a deep understanding of their interests. Here are some tips from my experience:

  • Personalize Your Pitches: Address journalists by name and reference their previous work. This shows that you understand their focus areas and interests.
  • Provide Detailed Information: Fintech journalists appreciate detailed and accurate information. Ensure your pitch includes all relevant details and data.
  • Be Timely: Fintech is a fast-paced industry, so timely pitches are crucial. Be mindful of their deadlines and provide them with the necessary materials promptly.
  • Follow Up Respectfully: If you don’t hear back initially, follow up respectfully and provide any additional information they might need
  • Understand Their Audience: Tailor your pitch to reflect the interests of the journalist's readership, whether it's focused on consumers, businesses, or industry insiders.
  • Offer Exclusive Content: Where possible, offer exclusive content or first access to new developments. This can make your pitch more appealing and increase the likelihood of coverage.

Following these tips will help you build strong relationships with fintech journalists and increase the likelihood of your pitches being successful.

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Our experience with PressContact has been exceptional.
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