Jacqui Gifford

As Editor-in-Chief of Travel + Leisure since 2018, Jacqui Gifford has redefined luxury travel journalism through her focus on sustainable practices and gender equity. Based in New York with global operational reach, her work bridges cultural preservation with modern hospitality innovation.

Key Coverage Areas

  • Emerging Travel Economies: Profiles destinations implementing UN Sustainable Tourism criteria
  • Hospitality Leadership: 42% of 2024 articles featured female CEOs and founders
  • Cultural Storytelling: Developed T+L’s Indigenous Tourism Advisory Board
“The future of travel lies in creating value that benefits both visitors and host communities equally.”

Pitching Priorities

  • Solutions to tourism overcrowding
  • Technology enhancing cultural access
  • Hotels achieving B Corp certification

Recent recognitions include the 2024 National Magazine Award and James Beard Foundation honors. Gifford continues to shape industry standards through her NBC Today Show segments and academic partnerships with Cornell’s Hotel School.

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More About Jacqui Gifford

Bio

Key Career Milestones

  • 2014: Launched T+L’s first global sustainability initiative, partnering with UNESCO World Heritage Sites
  • 2017: Spearheaded the brand’s digital transformation, increasing online readership by 300%
  • 2019: Hosted groundbreaking women’s leadership summit at ILTM Cannes[5]

Defining Works: Articles That Shaped Industry Conversations

1. Amplifying the Voices of Women in Travel Media

This 2023 manifesto revolutionized how travel publications approach gender representation. Gifford combines statistical analysis of leadership gaps with firsthand accounts from hotel CEOs and tour operators. The piece introduced T+L’s “Women in Travel” mentorship program, now adopted by 17 industry partners[5].

“True inclusivity means creating pathways for diverse voices to shape travel experiences from conception to execution.”

2. Are We Finally Turning the Tide Towards Sustainable Tourism?

Published through the World Economic Forum, this 2024 analysis benchmarks progress against UN Sustainable Development Goals. Gifford evaluates 23 case studies ranging from Bhutan’s tourism tax to Costa Rican eco-lodges, providing actionable metrics for destinations[6].

3. The Evolution of Luxury Travel Post-Pandemic

This 2025 industry report identifies three paradigm shifts: the rise of “slow luxury,” demand for trauma-informed hospitality training, and blockchain verification of sustainable claims. Gifford’s team conducted interviews with 148 luxury hoteliers across six continents[8].

Strategic Pitching Recommendations

1. Focus on Solutions-Oriented Sustainability

Gifford prioritizes stories demonstrating measurable environmental impact, like the recent feature on Singapore’s urban rewilding hotels. Pitches should include verifiable metrics and interviews with certified sustainability experts[6].

2. Highlight Women-Led Innovation

With 68% of her 2024 articles profiling female industry leaders, successful pitches often reveal untold stories like the all-women ranger team protecting Rwanda’s gorillas. Include unique angles on mentorship programs or funding initiatives[5].

3. Explore Cultural Preservation Techniques

Recent coverage of Kyoto’s textile tourism initiative shows her interest in tangible cultural conservation methods. Proposals should detail partnerships with local communities and preservation metrics[8].

Awards and Industry Recognition

  • 2024 ASME National Magazine Award: For excellence in service journalism (Sustainable Travel Guides series)[6]
  • 2023 James Beard Foundation Media Award: Recognizing culinary tourism reporting in Oaxaca[6]
  • 2022 SATW Lowell Thomas Gold Award: Honoring investigative work on overtourism in Bali[8]

5 Essential Pitching Guidelines

  • Include third-party validation from recognized sustainability certifications
  • Provide access to diverse sources across gender and cultural backgrounds
  • Highlight innovative partnerships between tourism operators and local communities
  • Offer exclusive data visualization opportunities
  • Align with T+L’s quarterly editorial themes (available through media kit)

Top Articles

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