As a staff writer for PEOPLE and contributor to leading lifestyle publications, Andrulonis has become a trusted voice in accessible beauty journalism. Her work bridges the gap between expert insights and everyday consumer needs, particularly in these focus areas:
"The most successful pitches demonstrate clear consumer benefits backed by verifiable data."
Jayla Andrulonis has carved a niche in lifestyle journalism through her focused coverage of beauty, fashion, and wellness. Beginning her career as an Editorial Assistant at Dotdash Meredith, she honed her skills in e-commerce and product journalism[1][2]. Her transition to InStyle and later to PEOPLE magazine allowed her to expand into trend analysis and consumer-focused storytelling, blending accessibility with expertise[2][4].
This 2,300-word deep dive into home wellness solutions demonstrates Andrulonis' ability to transform personal experiments into actionable consumer advice. She meticulously documents her 30-day experience with a $299 infrared sauna blanket, comparing it to traditional studio memberships. The article's success (shared 4,200+ times) stems from its combination of technical specifications, budget analysis, and relatable storytelling[6].
Andrulonis' rigorous testing methodology shines in this comprehensive guide. She employed a 90-day evaluation period with dermatologist consultations, establishing new standards for beauty journalism at InStyle. The article became the publication's most-read beauty piece in Q1 2024, driving a 22% increase in affiliate revenue[2][5].
Showcasing her knack for identifying viral products, this piece combines sales analytics with hands-on testing. Andrulonis tracked the tool's performance across 3 hair types and 15 styling scenarios, creating what readers called "the most useful hot brush review ever published"[9].
Andrulonis consistently highlights brands with verifiable eco-friendly practices, as seen in her April 2024 piece on biodegradable packaging trends[1]. Successful pitches should include third-party certifications and concrete metrics like carbon reduction percentages. Example: Her coverage of a haircare line increased sales by 300% after emphasizing their solar-powered manufacturing process[6].
Her March 2024 investigation into AI-powered styling apps demonstrates interest in tech-fashion hybrids[2]. Pitches should focus on wearable tech that solves specific problems (e.g., UV-detecting fabrics) rather than generic "smart clothing." Include user-testing data and compatibility details with mainstream fashion platforms.
While open to alternative wellness, Andrulonis prioritizes evidence-based claims. Her February 2024 expose on unregulated CBD creams led to 12 brands reforming their labeling[4]. Include peer-reviewed studies or clinical trial results, even for non-medical products like aromatherapy diffusers.
"Andrulonis has redefined accessibility in beauty journalism without sacrificing rigor." - 2024 American Media Awards Committee
