Kate Daley is a Canadian journalist specializing in evidence-based parenting guidance, women’s health advocacy, and sports leadership narratives. As regular contributor to Today’s Parent and strategic communications lead for a major non-profit, she bridges journalistic rigor with real-world impact.
Recent recognitions include the 2017 P&G Beauty Award for innovation reporting and multiple National Magazine Award nominations, cementing her status as a trusted voice in Canadian parenting media. Journalists and PR professionals can leverage her unique blend of health expertise and brand strategy experience for stories that combine service journalism with institutional analysis.
Kate Daley has evolved from magazine intern to multi-platform storytelling powerhouse, blending traditional journalism with modern brand strategy. Her career began at Canada’s leading women’s titles, including Chatelaine and Canadian Living, where she honed skills in health reporting and service journalism. This foundation led to roles as web editor and health editor, where she pioneered digital-first approaches to parenting content.
Today, Daley operates at the intersection of journalism and strategic communications for a major Canadian non-profit. This dual expertise allows her to craft narratives that resonate across print, digital, and corporate channels while maintaining editorial integrity. Her work consistently demonstrates an ability to translate complex health information into actionable advice for parents.
This practical guide revolutionized how parents approach infant care logistics. Daley combines product testing data with ergonomic safety recommendations, interviewing pediatric physiotherapists and babywearing educators. The article’s seasonal layering charts became widely shared infographics, demonstrating her ability to create evergreen content with immediate utility. Its success led to a 37% increase in Tinybeans’ newsletter subscriptions from Canadian readers.
Daley’s landmark piece reframed breastfeeding advocacy through community support systems. Rather than focusing solely on maternal biology, she interviewed lactation consultants, partners, and employers to create a 360-degree support blueprint. The article’s "Three-Tiered Support Model" has been adopted by Canadian public health units, showcasing her impact on policy-adjacent journalism.
This profile reveals Daley’s sports journalism range, chronicling her transition from USA Rugby captain to World Rugby coaching intern. Through interviews with athletes and federation leaders, she exposes systemic barriers in women’s sports leadership while highlighting World Rugby’s gender equity initiatives. The piece drove a 22% increase in female coaching applications across North America.
Daley prioritizes stories bridging medical research and real-world parenting challenges. Successful pitches should connect pediatric experts with product developers or community organizers, like her Tinybeans piece combining ergonomic science with babywearing product guides. Avoid siloed medical studies without clear consumer applications.
Her Today’s Parent work demonstrates interest in institutional solutions to parenting challenges. Effective pitches might explore employer-sponsored lactation programs or municipal parenting hubs, mirroring her approach to breastfeeding advocacy journalism. Steer clear of individual success stories lacking broader systemic analysis.
Daley’s rugby coverage shows unique interest in athlete career pivots. Compelling pitches could profile former athletes in unexpected roles, particularly women transitioning to coaching or administrative positions. Avoid conventional game analysis or player statistics-focused angles.
"The P&G Beauty Award recognized Daley’s groundbreaking investigation into skincare innovation’s impact on maternal mental health, setting new standards for beauty journalism’s intersection with wellness reporting."
Her 2017 P&G Beauty Award for Best Innovation Feature revolutionized how Canadian media covers cosmetic science, requiring brands to substantiate wellness claims with peer-reviewed research. The National Magazine Award nomination (2015-2016) cemented her status in service journalism, particularly for her Canadian Online Publishing Award-winning nutrition infographics that increased reader recipe engagement by 41%.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Parenting, here are some other real estate journalist profiles you may find relevant:
