As Editor-in-Chief of ELLE DECOR Italia since 2001, Peraldo Matton chronicles design’s evolving role in shaping human experiences. Her work intersects three core areas:
“True design journalism doesn’t just document spaces – it decodes how they shape our humanity.”
We’ve followed Livia Peraldo Matton’s influential career as a design storyteller shaping Italy’s architectural discourse. As Editor-in-Chief of ELLE DECOR Italia since 2001, she’s redefined how design intersects with culture, wellness, and societal evolution.
This 2020 virtual exhibition addressed post-pandemic design challenges through Ludovica + Roberto Palomba’s digital hotel concept. Peraldo Matton’s analysis revealed how safety protocols could inspire aesthetic innovation, blending biometric entry systems with warm material palettes. The project’s hybrid physical-digital format became a blueprint for pandemic-era design exhibitions.
Her 2020 virtual exhibition explored food presentation as cultural commentary, featuring tableware from 15 Italian manufacturers. The project emphasized sustainability through modular ceramic designs, while examining how dining rituals reflect societal values – a theme Peraldo Matton later expanded into retail design analysis.
At Cersaie 2024, Peraldo Matton moderated discussions about ceramic craftsmanship’s role in contemporary architecture. Her commentary highlighted how artisan cooperatives in Deruta are blending historic techniques with 3D printing, creating bespoke architectural cladding solutions for luxury hotels.
Peraldo Matton prioritizes projects exploring design’s impact on wellbeing, as seen in her 2024 “Design Therapy” initiative. Successful pitches might examine biophilic office layouts or antimicrobial materials in hospitality settings. Avoid generic wellness product features.
Her curation of the majolica discussion demonstrates interest in traditional crafts adopting digital tools. Pitch stories about Tuscan marble workshops using AI pattern recognition or Venetian glassmakers collaborating with parametric design software firms.
The Grand Hotel series reveals her preference for narrative-driven design. Develop pitches around hotels using room layouts to convey local histories or retail spaces incorporating archival materials into contemporary displays.
While covering real estate adjacent topics, she avoids pure market analysis. Instead, frame development stories through design innovation lenses – e.g., adaptive reuse projects preserving craft traditions.
With major annual exhibitions in April and October, pitch material innovations or case studies 6-8 months pre-event. Her 2025 focus includes circular design in workplace environments.
“The Editorial Excellence Award recognizes publications that push design journalism beyond aesthetics into cultural critique.” – Hearst International Judging Panel, 2018
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Design, here are some other real estate journalist profiles you may find relevant:
