Rachel Buchholz is a family and youth media executive specializing in content creation strategies for both digital and print. She oversees all editorial for Nat Geo Kids and Family websites, e-newsletters, magazines, and social, and develops content solution strategies for external partners. As a vice president with National Geographic Partners, she is responsible for creating digital, print, social, and leadership campaigns that will engage parents and kids with Nat Geo products as well as sponsored corporate initiatives.Key accomplishments include: Executing Nat Geo's first family strategy, including launches of Family Field Guide parenting e-newsletter, NatGeoFamily.com, Nat Geo Family magazine, and a content refocus for social platforms Creating content and engagement solutions with global partners such as McDonald's, LEGO, and Toyota Increasing key NGK.com metrics over 50 percent in one year Integrating digital and print production processes and implementing a cross-platform content plan Launching strategic digital products supporting revenue initiatives, including a badging platform and book franchise website Activating hundreds of thousands of families worldwide to set 10 Guinness World Records
