I am the CEO and Founder of REWIND, an Emmy nominated immersive content studio that fuses bleeding-edge technology with award-winning creative storytelling. The team combines its deep-rooted heritage in VFX and CGI production, with an industry-defining approach to VR, AR, MR and experiential marketing. I am also Chair of the BAFTA Immersive Entertainment Advisory Group and the Chair of Immerse UK, the first nation-wide network for immersive companies. Prior to founding REWIND, I was a senior university lecturer for 15 years in digital animation, VFX and emerging technology. Teaching over 1,300 students, writing four degrees, two masters and supervising PHDs during my tenure.