Foundational Years (2000-2012)
- Authored self-help books like Big Leap Living while contributing to The Sunday Times and Cosmopolitan
- Developed signature approach combining journalistic rigor with psychological insight
"True growth begins when we stop performing wellness and start practicing it authentically."
Psychologies Magazine Era (2012-2020)
- Transformed UK's leading women's magazine as Editor-in-Chief
- Pioneered "vulnerability-forward" editorial approach increasing readership by 37%
Substack Renaissance (2023-Present)
- Launched Heart Leap newsletter with 15,000+ subscribers
- Focuses on midlife reinvention through coaching narratives
Signature Works: Three Defining Pieces
This 2016 podcast interview marked a turning point in Greaves' public persona. She detailed her experience recovering from a failed book launch, revealing:
- The psychological impact of professional setbacks
- Practical strategies for managing creative anxiety
- Editorial team management techniques fostering vulnerability
The piece resonated with 250,000+ listeners, establishing Greaves as a thought leader in resilience journalism.
Greaves' 2025 Substack manifesto outlines her coaching philosophy through:
- Case studies of midlife career changers
- Actionable self-reflection exercises
- Critique of "toxic positivity" in wellness media
The article's comment section shows 89% of readers implemented its advice within one week.
In this 2024 appearance, Greaves analyzed:
- Industry shifts from traditional magazines to personal platforms
- Ethical considerations in coaching journalism
- Demographic-specific approaches to life transitions
Pitching Strategy Guide
1. Lead With Transformational Narratives
Greaves prioritizes stories demonstrating measurable personal growth. Successful pitches combine:
- Before/after metrics (e.g., "Increased confidence scores by 40%")
- Time-bound transformation periods
- Authentic struggle moments
2. Midlife Focus With Multigenerational Appeal
While specializing in 40-60 age group stories, Greaves seeks pieces connecting to:
- Intergenerational family dynamics
- Workforce re-entry strategies
- Legacy-building initiatives
3. Evidence-Based Wellness Innovations
Greaves favors submissions featuring:
- Peer-reviewed research applications
- Case studies with 6+ month outcomes
- Cross-cultural wellbeing comparisons
Awards and Industry Recognition
Mind Media Award 2019
Awarded for mental health reporting excellence, recognizing Greaves' series on workplace anxiety management. The judging panel noted her "unique ability to translate clinical concepts into actionable public guidance."
PPA Editor of the Year Shortlist (2018)
This prestigious publishing industry nomination highlighted Greaves' leadership in increasing Psychologies' newsstand sales by 22% during digital transition challenges.
5 Essential Pitching Tips
- Include 3 discussion questions for Greaves' coaching clients
- Highlight underrepresented midlife experiences
- Connect personal stories to societal trends
- Provide access to 2+ interview subjects
- Suggest multimedia integration points
