This Phoenix-based freelancer has shaped consumer trends through outlets like Real Simple and Business Insider. With 250+ bylines at The Telegram alone, her work balances rigorous product testing with cultural analysis.
“My ideal source brings both expertise and awareness of real-world application.”
Wendy Rose Gould has carved a distinctive niche as a freelance lifestyle journalist over her decade-long career. Beginning at a small Indiana newspaper covering hyperlocal stories, she quickly expanded her scope through international experiences in South Korea, which shaped her adaptable storytelling voice. Today, she contributes to top-tier outlets like Real Simple, NBC, and Martha Stewart, focusing on beauty, wellness, and consumer-focused content.
This candid Substack piece offers rare insight into editorial workflows through six case studies of pitch missteps. Gould analyzes common errors like follow-up spam and generic outreach, using her 15+ years of experience to create actionable guidelines. The article’s viral reception (shared by 1.2K+ media professionals) underscores its value as a modern PR handbook.
“I genuinely treasure my relationships with public relations professionals, and I quite literally could not do my job without you! That said, there are some emails I receive that leave me positively flummoxed...”
Gould’s Business Insider leggings review demonstrates her methodical approach to product testing. Successful pitches should mirror this rigor by including:
Her Dance Current coverage of Newfoundland’s arts scene reveals an affinity for craft-focused stories. When pitching beauty products, emphasize handcrafted elements, sustainable sourcing, and founder narratives over mass-market claims.
While formal awards aren’t documented in available sources, Gould’s longevity as a freelancer for marquee publications (Real Simple since 2016, NBC News Digital since 2014) itself serves as career validation. Her work’s recurring placement in competitive lifestyle verticals demonstrates consistent editorial trust.
At PressContact, we aim to help you discover the most relevant journalists for your PR efforts. If you're looking to pitch to more journalists who write on Lifestyle, here are some other real estate journalist profiles you may find relevant:
