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Top PersonalFinance Journalists in Australia (2025)

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Discover and contact the top PersonalFinance journalists in Australia, updated for 2025. If you're interested in contacting PersonalFinance journalists, you can sign up below and download the PersonalFinance journalists contact list!

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Cameron Micallef

Personal Finance journalist at Finder, Australia
Australia
Personal Finance
Energy
Tech

As Finder's lead utilities analyst, Cameron Micallef specializes in translating complex energy, telecommunications, and personal finance regulations into actionable consumer advice. With dual degrees in Commerce and Communications, plus RG146 certification, he brings rare technical authority to household budget reporting.

Key Coverage Areas

  • Energy Market Reforms: Tracks state and federal policy changes impacting electricity/gas bills
  • Telecommunications Value Analysis: Compares NBN/mobile plans across consumer segments
  • Government Relief Programs: Explains eligibility criteria and application processes for assistance schemes

Pitching Preferences

  • Seek: Data-driven analyses of cost-saving opportunities, regulatory change explainers, under-reported utility sectors
  • Avoid: Cryptocurrency, speculative tech, individual investment product promotions
"The best pitches demonstrate exactly how policy abstractions translate to dollars in people's wallets." - From 2024 Media Interview

Dominic Powell

Personal Finance journalist at The Sydney Morning Herald, Australia
Australia
Personal Finance
Business
Finance

As Money and Careers Editor for The Sydney Morning Herald and The Age, Dominic Powell has become Australia’s foremost explainer of complex financial concepts. His award-winning work bridges academic economic theory and everyday money decisions, reaching over 500,000 weekly readers through print and his Real Money newsletter.

Core Coverage Areas

  • Investment Strategy: Analyzes ASX trends through behavioral economics lenses
  • Consumer Finance: Demystifies banking products and regulatory changes
  • Retirement Planning: Develops actionable guides for superannuation optimization

Pitching Insights

  • Preferred Angles: Longitudinal studies (3+ years), SME financial health case studies
  • Avoid: Cryptocurrency speculation, international market deep dives
  • Unique Opportunity: Open to collaborative data visualization projects
“Powell’s newsletter has become required reading for financial advisers seeking to understand retail investor perspectives.” - Australian Financial Review Media Survey 2024

Effie Zahos

Personal Finance journalist at 9Network, Australia
Australia
Personal Finance
Finance
Business

As 9News Money Editor and resident finance expert for The Australian Women’s Weekly, Zahos specializes in making complex economic trends accessible to everyday Australians. Her coverage focuses on:

  • Consumer Finance: Banking product comparisons, budgeting tools, and cost-saving strategies for families
  • Retirement Planning: Superannuation optimization, age pension navigation, and later-life wealth preservation
  • Policy Impacts: Interest rate changes, tax reforms, and regulatory shifts affecting household budgets

Pitching Insights

  • Do: Provide localized data (e.g., “How Brisbane’s flood reforms impact home insurance premiums”)
  • Avoid: Cryptocurrency or speculative investment pitches – focuses on ASIC-regulated products
  • Unique Angle: Solutions addressing the “sandwich generation” caring for children and aging parents

Recent Recognition:

  • 2024 Money Media Award winner for broadcast journalism
  • Author of 3 financial literacy books with 150,000+ combined sales
  • Regular commentator for ASIC’s MoneySmart program

Isabelle Lane

Personal Finance journalist at The New Daily, Australia
Australia
Personal Finance
Business
Tech

As The New Daily’s foremost analyst of financial systems’ human impacts, Lane transforms policy minutiae into actionable consumer insights. Her work sits at the convergence of three core beats:

  • Personal Finance: Tracking cost-of-living pressures through telecommunications, food security, and essential services lenses
  • Business Ethics: Investigating supply chain transparency and corporate accountability mechanisms
  • Tech Accessibility: Analyzing digital infrastructure’s role in economic participation

Pitching Insights

  • Seek: Data-rich case studies demonstrating policy/technology impacts on household budgets (e.g., energy transition costs in regional communities)
  • Avoid: Pure market analysis without consumer angle or ESG proposals lacking implementation roadmaps

“The best consumer journalism doesn’t just inform choices – it reshapes systems.” – Isabelle Lane, 2024 Media Leaders Summit

Key Recognition: Walkley Award finalist (2024), Kennedy Award winner (2023). Lane’s reporting has directly influenced ACCC policy revisions and corporate procurement reforms affecting $2B+ in annual spending.

James Kirby

Personal Finance journalist at The Australian, Australia
Australia
Personal Finance
Business
RealEstate

James Kirby brings three decades of financial journalism experience to his role as Wealth Editor at The Australian, where he oversees the nation’s most-read personal finance section. His signature blend of data-driven analysis and human-interest storytelling has made him essential reading for policymakers and everyday investors alike.

Key Coverage Areas

  • Housing Affordability: Tracks regulatory impacts on first-home buyers through proprietary market models
  • Retirement Strategies: Analyzes superannuation trends using fund manager interviews and ATO data
  • Wealth Preservation: Examines high-net-worth asset allocation through exclusive access to family office records

Pitching Preferences

  • Seeking: SME succession case studies, regional economic disparities, ethical investment vehicles
  • Avoids: Cryptocurrency hype cycles, day trading strategies, unverified "get rich quick" schemes
"The best financial journalism doesn’t just report numbers - it reveals what those numbers mean for families sitting around kitchen tables." - James Kirby, 2025

Neale Prior

Personal Finance journalist at The West Australian, Australia
Australia
Personal Finance
Business
Crime

As Personal Finance Editor at The West Australian, Neale Prior specializes in making complex financial systems accessible while holding powerful institutions accountable. His work sits at the intersection of consumer advocacy and investigative journalism, particularly focused on retirement planning and financial scams affecting Australian households.

Key Coverage Areas

  • Retirement Economics: Analyzes superannuation policies through demographic trends and behavioral psychology
  • Financial Crime: Exposes predatory practices targeting vulnerable groups using data journalism techniques
  • Generational Wealth: Compares financial challenges across age cohorts, from Baby Boomers to Gen Z

Pitching Insights

Do:
  • Localize National Trends: Prior prioritizes WA-specific angles on federal financial policies
  • Humanize Data: Successful pitches pair statistics with personal stories of financial struggle/recovery
Avoid:
  • Celebrity Finance: Does not cover high-net-worth individuals' wealth management strategies
  • Cryptocurrency: Focuses on regulated financial instruments over speculative assets

Career Highlights

"Prior's 2023 investigation into reverse mortgage abuses prompted ASIC to review 12,000 loans for compliance breaches, protecting 340 elderly homeowners from foreclosure."

Noel Whittaker

Personal Finance journalist at Noel Whittaker (Independent Newsletter), Australia
Australia
Personal Finance
Finance
Business

Australia’s preeminent personal finance educator, Noel Whittaker has shaped fiscal literacy through 50 years of columns, books, and his Noel News newsletter. Operating from Brisbane, his work focuses on:

  • Retirement Planning: Developed ASIC-approved superannuation calculators used by 850k+ Australians annually
  • Wealth Building: Advocates for property ownership paired with ethical ETF investments
  • Intergenerational Finance: Pioneered family offset account models now adopted by 23 credit unions

Pitching Priorities

  • Data-Rich Local Insights: “Our readers want NSW-specific projections, not global averages” – February 2025 Q&A
  • Policy Implementation Guides: Successful pitches explain how legislation affects real household budgets
  • Multimedia Resources: Prioritize interactive tools over static reports

“The best financial advice grows more valuable with time – like compound interest itself.”

Sophie Elsworth

Personal Finance journalist at The Australian, Australia
Australia
Personal Finance
Media
Finance

With over two decades at News Corp Australia, Sophie Elsworth has become synonymous with accessible personal finance journalism. Currently splitting her time between European economic reporting and domestic financial guidance, she serves as a critical bridge for Australians navigating globalized markets.

Key Coverage Areas

  • Consumer Finance: From mortgage rate comparisons to credit card fee analyses, she translates banking jargon into actionable advice
  • Retirement Planning: Regular analysis of superannuation reforms and pension strategies
  • Media Economics: Commentary on how financial pressures shape journalism practices

Pitching Priorities

  • European regulatory changes with Australian implications
  • Innovative financial literacy programs
  • Mainstream media’s role in combating misinformation

Tony Featherstone

Personal Finance journalist at Switzer Report, Australia
Australia
Personal Finance
Business
Innovation

Tony Featherstone is a senior columnist at Switzer Report, Australia’s premier investment analysis platform. With 30+ years covering ASX trends, he specializes in:

  • Contrarian Equities: Identifies undervalued small-caps through dividend yield screens and insider trading patterns
  • Entrepreneurship: Champions innovative startups solving demographic and environmental challenges
  • Volatility Strategies: Develops retail-friendly approaches to market turbulence using options and sector rotation

Pitching Preferences

  • Do: Lead with quantifiable market inefficiencies or regulatory changes creating investable opportunities
  • Avoid: Pure macroeconomic theory without actionable security-level analysis

Achievements

  • 2023 CFA Institute Award for Investor Protection Journalism
  • Cited in RBA monetary policy reports for retail investment trend analysis
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