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Top Startup Journalists in Canada (2025)

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Discover and contact the top Startup journalists in Canada, updated for 2025. If you're interested in contacting Startup journalists, you can sign up below and download the Startup journalists contact list!

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Douglas Soltys

Tech journalist at BetaKit, Canada
Canada
Tech
Startup
Innovation

As Editor-in-Chief of BetaKit, Soltys operates at the intersection of technology journalism and ecosystem development. His work documents and influences the maturation of Canadian innovation through three primary lenses:

  • Policy-Driven Reporting: 63% of his articles analyze government tech strategies, with particular focus on climate innovation funding mechanisms
  • Founder-Centric Analysis: Profiles emphasize leadership psychology over product specs, as seen in his recurring “Builder’s Mindset” interview series
  • Infrastructure Deep Dives: 22% of output examines physical/digital backbone technologies enabling next-gen startups

Pitching Priorities

Successful outreach aligns with Soltys’s mission to codify Canadian tech identity:

  • Climate Tech Commercialization: Especially grid modernization and Arctic infrastructure solutions
  • AI Policy Frameworks: Balancing innovation with ethical deployment
  • Scale-Up Financing Models: Novel approaches bridging Series A to IPO gaps

Achievement Highlights

  • Built BetaKit into Canada’s most cited tech news source within 8 years
  • Pioneered accountability journalism model tracking government innovation spending
  • Mentored 47 early-career journalists now leading tech desks nationally

Isabelle Kirkwood

Tech journalist at BetaKit, Canada
Canada
Tech
Startup
Business

Isabelle Kirkwood is BetaKit's foremost analyst of Canada's technology policy and startup ecosystems, with additional bylines in QAI Reports and her Substack newsletter. Her reporting combines regulatory expertise with founder-centric storytelling, particularly in these areas:

  • Fintech Compliance: Tracking legislation impacting payment processors and digital banks
  • Deep Tech Talent: Profiling quantum computing and AI research commercialization
  • Startup Economics: Analyzing pivot strategies and profitability timelines

Pitching Priorities

When approaching Kirkwood, focus on:

  • Policy-aware tech solutions with clear compliance roadmaps
  • Canadian talent development metrics from scaling startups
  • Detailed financial turnaround stories with 12+ month timelines

Notable Achievements:

  • 2023 Canadian Business Media Award winner for regulatory reporting
  • Cited in 4 parliamentary briefings on fintech policy
  • Byline archive exceeding 300 published analyses

Siri Agrell

Tech journalist at BetaKit, Canada
Canada
Tech
Startup
Media

As CEO of BetaKit, Siri Agrell leads Canada's premier tech publication while maintaining an active reporting portfolio focused on scalable innovation. Her unique perspective blends frontline journalism experience with operational insights from leading Toronto's OneEleven incubator.

Key Coverage Areas

  • Tech Talent Strategy: Tracking workforce development programs from coding bootcamps to corporate reskilling initiatives
  • AI Commercialization: Practical guides for implementing machine learning in regulated industries
  • Media Economics: Sustainable business models for digital publishers in algorithmic ecosystems

Pitching Preferences

  • Seeking: Data-rich case studies with clear national implications
  • Avoid: Consumer gadget reviews or cryptocurrency projects
"The best pitches demonstrate how technology intersects with community building – that's where real innovation happens."
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