Mishal Cazmi is a Toronto-based beauty journalist and founder of 100 ML, currently writing for The Kit (Canada's premier beauty/lifestyle destination). With 10+ years experience, she specializes in:
"Stories need to acknowledge the diversity of audiences while amplifying historically silenced voices."
Recent Career Highlights:
luxury fragrance, surgical aesthetics
Published in The Kit, this investigative piece demonstrates Cazmi's commitment to consumer education. The article employs a dual structure:
Notably, Cazmi interviews both cosmetic chemists and grassroots beauty practitioners, creating rare parity between laboratory and lived experiences. The piece sparked industry discussions about greenwashing in clean beauty marketing.
This first-person account for Kulfi Beauty's blog reveals Cazmi's editorial philosophy. Key elements include:
The article's structure mirrors her professional approach - using specific anecdotes to explore universal themes of cultural belonging in beauty spaces.
While not a traditional article, her Substack publication exemplifies trendspotting abilities. Recent editions analyze:
This platform allows Cazmi to blend service journalism with cultural criticism, often featuring interviews with indie brand founders.
Rationale: Cazmi consistently links ingredient stories to their cultural origins, as seen in her Guerlain honey sourcing piece. Pitches should detail:
Rationale: Her 2024 Small Joys essay on heat-free styling tools demonstrates interest in inclusive design. Successful pitches will highlight:
Rationale: The Kit's clean beauty guide shows her balanced approach to eco-conscious beauty. Ideal pitches involve:
Recognized for 100 ML's interactive "Beauty Atlas" feature mapping global rituals. The project stood out for:
This accolade celebrated her FLARE series profiling Muslim athletes' beauty routines. Jurors noted:
