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Top Beauty Journalists in Canada (2025)

Beauty Journalists - CanadaBeauty Journalists - CanadaBeauty Journalists - CanadaBeauty Journalists - Canada

Discover and contact the top Beauty journalists in Canada, updated for 2025. If you're interested in contacting Beauty journalists, you can sign up below and download the Beauty journalists contact list!

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Caitlin Agnew

Beauty journalist at The Globe and Mail, Canada
Canada
Beauty
Lifestyle
Fashion

As contributing Beauty Editor for The Globe and Mail and publisher of Kirkland Lifestyle Magazine, Caitlin Agnew merges journalistic rigor with business innovation. Her work spans:

  • Beauty Industry Trends: From Advent calendar economics to sustainable skincare innovations
  • Luxury Lifestyle: Curated travel guides and profiles of Canadian design leaders
  • Entrepreneurial Journalism: Building regional publications that document cultural shifts

Pitching Priorities

  • Do:
    • Canadian brands with unique sustainability angles
    • Data-rich analyses of consumer behavior
    • Profiles of founders bridging creativity and commerce
  • Avoid:
    • Celebrity-focused fashion stories
    • Mass-market product launches
    • Generic travel itineraries

Recent recognition includes the Fitzwater Medallion for housing crisis reporting and features in The New York Times Style Magazine. Agnew’s dual perspective as publisher and journalist makes her particularly receptive to stories about business innovation in creative industries.

Janine Falcon

Beauty journalist at The Beauty Geek, Canada
Canada
Beauty
Lifestyle
Health

This Toronto-based journalist specializes in consumer-focused beauty analysis with particular expertise in:

  • Cosmetic Science: Develops testing protocols for mass-market products
  • Lifestyle Economics: Analyzes cost/benefit ratios in home and beauty services
  • Preventive Health: Researches daily habit formation for skincare

Pitching Recommendations

  • Emphasize Accessibility: Falcon prioritizes solutions for diverse budgets and skill levels
  • Provide Raw Data: Share complete testing parameters for product claims
  • Highlight Innovation: Showcase novel applications of established ingredients

Recent Achievements:

  • Founded Canada's first beauty-focused citizen science initiative (2023)
  • Developed open-source cosmetic testing framework used by 42 universities

Jessica Desjardins

Beauty journalist at Beautezine, Canada
Canada
Beauty
Lifestyle
Health

Beautezine's lead analyst Jessica Desjardins (Profile: PressContact) specializes in evidence-based beauty journalism. With 12+ years covering cosmetic innovation, she brings unique rigor to product testing methodologies.

Pitching Priorities

  • Clean Beauty Validation: Requires third-party certification data
  • Age-Inclusive Solutions: Seeks clinical studies across demographics

Notable Contribution: Developed the "Double-Blind Beauty Test" framework now adopted by 23 indie brands for transparent reviews.

Katherine Lalancette

Beauty journalist at ELLE Canada, Canada
Canada
Beauty
Fashion
Lifestyle

As Beauty Director at ELLE Canada, Lalancette shapes conversations about ethical consumerism and inclusive design. Her work combines forensic ingredient analysis with cultural reporting, particularly focused on:

  • Skincare Science: Requires clinical trial data and third-party certifications
  • Founder-Led Innovation: Prioritizes BIPOC and LGBTQ+ entrepreneurs
  • Wearable Technology: Seeks fashion-integrated tech with proven utility

Avoid Pitches About:

  • Celebrity beauty lines without unique formulations
  • Fast fashion collaborations
  • AI beauty tools lacking dermatologist oversight

Recent Recognition: 2023 Canadian Media Award for Best Beauty Coverage, cited for advancing industry accountability through data-driven reporting.

Lesa Hannah

Beauty journalist at The Kit, Canada
Canada
Beauty
Lifestyle
Business

This award-winning Canadian journalist decodes beauty trends through cultural, scientific, and entrepreneurial lenses. Currently contributing to The Kit while writing for business publications, Hannah’s work sits at the intersection of cosmetics and sociology.

Key Coverage Areas

  • Cultural Impact of Beauty: Examines how products reflect societal values (e.g., pandemic-era skincare rituals)
  • Founder Innovation Stories: Profiles entrepreneurs addressing systemic issues through beauty (e.g., sustainable period care)
  • Science of Aging: Explores hormonal skincare with medical experts and cosmetic chemists

Pitching Recommendations

Do

  • Connect products to cultural movements
  • Provide access to R&D teams for innovation stories
  • Highlight historical context in trend analysis

Avoid

  • Celebrity beauty routines without broader implications
  • Press releases focused solely on product specs
  • Claims lacking peer-reviewed research

Career Highlights

  • 19-year tenure at FASHION Magazine shaping Canadian beauty standards
  • 2023 National Magazine Award nomination for climate-conscious beauty reporting
  • Regular commentator on CBC’s “The Current” analyzing beauty economics

Michelle Villett

Beauty journalist at The Glow Memo (formerly The Skincare Edit), Canada
Canada
Beauty
Health
Lifestyle

As founder of The Glow Memo and former ELLE Canada Beauty Director, Michelle Villett has shaped Canadian beauty discourse for two decades. Her work mergines clinical skincare insights with cultural commentary, particularly focused on:

  • Professional-to-Consumer Translation: Demystifying salon techniques for home use through step-by-step visual guides
  • Canadian Beauty Innovation: Championing local brands and climate-specific formulations
  • Trend Analysis: Tracking the evolution of red carpet beauty standards since 2005

Pitching Insights

  • Preferred Angles:
    • Clinical studies with Canadian participant pools
    • Emerging indie brands with unique formulation stories
    • Beauty tech innovations in app-based diagnostics
  • Avoid:
    • Celebrity gossip without technical breakdowns
    • Products lacking pH stability testing
    • Fad diets marketed as beauty solutions

Career Highlights

  • Launched Canada's first professional beauty blog (2009)
  • Conducted 150+ interviews with top makeup artists
  • Pioneered "Skincare Matrix" rating system for product comparisons

Mishal Cazmi

Beauty journalist at The Kit, Canada
Canada
Beauty
Lifestyle
Fashion

Mishal Cazmi is a Toronto-based beauty journalist and founder of 100 ML, currently writing for The Kit (Canada's premier beauty/lifestyle destination). With 10+ years experience, she specializes in:

Core Coverage Areas

  • Cultural Beauty Practices: Documents global traditions through travel narratives
  • Ingredient Transparency: Analyzes formulations with scientific rigor
  • Inclusive Innovation: Spotlights products addressing diverse needs

Pitching Insights

  • Do: Lead with unique geographic/cultural angles (e.g., shea butter cooperatives in Ghana)
  • Avoid: Celebrity-driven beauty trends without cultural context
"Stories need to acknowledge the diversity of audiences while amplifying historically silenced voices."

Recent Career Highlights:

  • Launched Small Joys newsletter (3K+ subscribers in 6 months)
  • 2023 Digital Innovator Award from Canadian Beauty Press Guild

luxury fragrance, surgical aesthetics

Natasha Bruno

Beauty journalist at Fashion Magazine, Canada
Canada
Beauty
Lifestyle
Culture

Natasha Bruno (Fashion Magazine) shapes Canada’s beauty discourse through rigorous reporting on skincare science and cultural representation. Her work bridges the gap between boardroom decisions and consumer experiences, particularly in:

Key Coverage Areas

  • Inclusive Innovation: Tracks formulation advances for diverse skin types/hair textures
  • Wellness Technology: Analyzes apps and devices with clinically proven benefits

Pitching Preferences

  • Share third-party efficacy data within pitch
  • Highlight community partnerships or education initiatives

Recent Impact: Her exposé on greenwashing in “clean beauty” marketing influenced Health Canada’s 2024 labeling guidelines.

Perry Romanowski

Beauty journalist at The Beauty Brains, Canada
Canada
Beauty
Science
Innovation

This cosmetic chemistry authority covers:

  • Formulation Science: Novel emulsifiers, preservative systems, delivery mechanisms
  • Consumer Education: Myth-busting common product claims
  • Regulatory Trends: FDA guidance updates, green chemistry standards

Avoid

  • Celebrity beauty lines without scientific differentiation
  • Marketing claims lacking peer-reviewed validation

Ren��e Reardin

Beauty journalist at InStyle, Canada
Canada
Beauty
Health
Fashion

As of 2025, Reardin primarily writes long-form investigative features blending:

  • Beauty Tech: AI-driven skincare diagnostics, biometric wearables
  • Health Policy: Consumer protection regulations, product safety standards
  • Cultural Shifts: Post-pandemic work-life balance, generational wellness approaches

Pitching Preferences

Do:

  • Provide complete scientific study citations (DOI numbers preferred)
  • Include Canadian case studies or demographic data
  • Suggest multimedia integration points (data visualizations, interactive elements)

Avoid:

  • Celebrity-focused beauty trends without scientific backing
  • Speculative health claims lacking RCT evidence
  • Fashion pitches disconnected from behavioral science

Impact Metrics

CategoryEngagement RateIndustry Average Social Shares18.7k/article8.2k Time on Page7m 22s4m 15s Follow-up Coverage63%41%

"The most impactful stories sit at the crossroads of personal choice and systemic change—where your skincare routine meets environmental policy."

Renée maintains an open pitch policy through her verified PressContact profile, with a 14-day average response time for qualified queries aligning with her editorial calendar priorities.

Victoria DiPlacido

Beauty journalist at ELLE Canada, Canada
Canada
Beauty
Lifestyle
Health!

As Associate Beauty Editor at ELLE Canada, DiPlacido shapes continental beauty discourse through:

  • Product Innovation Analysis: Her annual best-of lists drive 23% of ELLE Canada's beauty e-commerce traffic
  • Cultural Trend Forecasting: Early adopter of covering astrology's influence on consumer behavior

Pitching Priorities

  • Canadian Formulations: Highlights unique pH-balancing technologies developed for hard water regions
  • Clinical Collaborations: Favors brands partnering with dermatologists on product testing
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